A character-led social campaign that made mobile security features easier to understand through clear, energetic product stories.
- Client
- Kaspersky Lab
- Industry
- Cybersecurity and software
- Deliverables
- Social campaign concept · Illustrated character direction · Mobile security feature artwork · Arabic campaign adaptations · Digital display creative
Explain digital protection in a way that feels immediate and approachable, without losing the credibility expected from a cybersecurity brand.
We paired recognizable mobile screens with a bold illustrated protector, turning privacy, scanning and device-security messages into a connected visual series.