Device-focused social creative for Lenovo that connects smartphones and everyday mobile features with locally relevant moments and use cases.
- Client
- Lenovo
- Industry
- Consumer technology
- Deliverables
- Consumer-technology art direction · Smartphone feature posts · Lifestyle product creative · Arabic campaign adaptations · Partner-branded social artwork
Present technical products in a way that feels useful and familiar, while keeping the Lenovo identity and device benefits clear across varied social topics.
We placed the devices inside recognizable daily scenarios, using direct Arabic messages and simple visual comparisons to move from product feature to practical value.