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Google now discounts all reciprocal links
July 17, 2015
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
The Importance of Anchor Text in Back-links
June 17, 2015
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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